You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Sangeeta Gupta.
ANA has found 13 results for you, in 187 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Boardrooms in bathrooms

The premise of this presentation is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.The presentation examines...

Catalogue: Congress 2005: Making A Difference
Authors: Sangeeta Gupta, Anjali Puri, BV Pradeep
Company: Nielsen
September 21, 2005
×

Citation

Gupta, Puri and Pradeep (2005a, September 21). Boardrooms in bathrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/boardrooms-in-bathrooms


Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
×

Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rousing-recklessness


Research papers

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty
Company: Nielsen
February 1, 2005
×

Citation

Gupta, Kumar and Chakraborty (2005a, February 01). Live without fear. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/live-without-fear


Research papers

Jack in the tiffin box

Mothers struggle every morning to fill their childrens' lunchboxes (tiffins) with items that are nourishing, satiating, healthy and actually get eaten. However, the child wants to be surprised with interesting foods that can even make his friends...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Subhransu Rout, Sangeeta Gupta, Farheen Romani
November 28, 2004
×

Citation

Rout, Gupta and Romani (2004a, November 28). Jack in the tiffin box. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/jack-in-the-tiffin-box